In January 2021, Spotify made a selection of audiobooks available on the platform as a test of developing a greater breadth of content for users. Spotify thereafter announced it was planning to add more of these pages and playlists to highlight songwriters. In February 2020, Spotify announced it would be featuring new songwriter pages and ‘written by’ playlists. In June 2017, Variety reported that Spotify would announce “Secret Genius”, a new initiative aimed at highlighting songwriters and producers, and the effect those people have on the music industry and the artists’ careers.
Unionization
Select albums would be available only on the Premium tier for a period of time, before general release. The Financial Times reported in March 2017 that, as part of its efforts to renegotiate new licensing deals with music labels, Spotify and major record labels had agreed that Spotify would restrict some newly released albums to its Premium tier, with Spotify receiving a reduction in royalty fees to do so. In countries affected by the COVID-19 pandemic, Spotify registered a fall in users in late February, but it has seen a recovery. On 19 June 2018, XXXTentacion’s hit single “Sad!” broke Swift’s single-day streaming record, amassing 10.4 million streams the day after he was fatally shot in Florida.
In a lawsuit filed January 8, 2018, multiple employees and job applicants alleged Google discriminated against a class defined by their “conservative political views, male gender, and/or … Caucasian or Asian race”. In 2013, a class action against several Silicon Valley companies, including Google, was filed for alleged “no cold call” agreements which restrained the recruitment of high-tech employees. Some of Google’s services, such as Gmail, Google News, Orkut, and AdSense, originated from these independent endeavors.
Initial public offering
In August 2024, District of Columbia U.S. District Court Judge Amit Mehta ruled that Google held a monopoly in online search and text advertising in violation of Section 2 of the Sherman Antitrust Act. The lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between $8 billion and $12 billion to be the default search engine on iPhones. Department of Justice filed an antitrust lawsuit against Google on October 20, 2020, asserting that it has illegally maintained its monopoly position in web search and search advertising.
In a 2022 National Labor Relations Board ruling, court documents suggested that Google sponsored a secretive project—Project Vivian—to counsel its employees and to discourage them from forming unions. Also in February 2022, Google announced a $100 million fund to expand skills training and job placement for low-income Americans, in conjunction with non-profits Year Up, Social Finance, and Merit America. The company also decided to transform its office in Warsaw into a help center for refugees. Responding to the humanitarian crisis after the 2022 Russian invasion of Ukraine, Google announced a $15 million donation to support Ukrainian citizens. In March 2007, in partnership with the Mathematical Sciences Research Institute (MSRI), Google hosted the first Julia Robinson Mathematics Festival at its headquarters in Mountain View. Google continued to monetize and profit from sites propagating climate disinformation even after the company updated their policy to prohibit placing their ads on similar sites.
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Helsing is an AI defense software company that also engages in military strike drone manufacturing. Spotify promised to add content advisories for anything containing discussions related to COVID-19 and posted additional rules. On 26 January, Neil Young removed his music from Spotify after they refused to remove the podcast. Daniel Ek, co-founder and CEO of Spotify, discussed “what he called an artist-friendly streaming solution”.
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Ek first had the idea for Spotify around 2002 when peer-to-peer music service Napster shut down and another illegal site Kazaa became popular. It distributes approximately 70% of its total revenue to rights holders (often record labels), who then pay artists based on individual agreements. Unlike physical or download sales, which pay artists a fixed price per song or album sold, Spotify pays royalties based on the number of artist streams as a proportion of total songs streamed. Spotifya is a Swedish audio streaming and media service provider founded in April 2006 by Daniel Ek and Martin Lorentzon.
Spotify generates revenue by selling premium streaming subscriptions to users and advertising placements to third parties. Spotify operates under a freemium business model (basic services are free, while additional features are offered via paid subscriptions). In December 2025, over 300 terabytes of files were scraped from Spotify’s servers and uploaded to Anna’s Archive, totalling 86 million songs uploaded from 2007 to July 2025 that account for 37% of all songs and 99.6% of all listens, as well as 256 million rows of song metadata. In December 2024, Harper’s Magazine released a report stating that Spotify was padding out playlists with ghost artists created by production companies in order to minimise royalty costs and increase profits. In May 2023, Spotify removed tens of thousands of songs, roughly 7% of the tracks uploaded by the Boomy, due to suspected “artificial streaming”, the practice of using online bots to inflate the listening statistics.
- It was announced later in April that this type of agreement would be extended to indie artists signed to the Merlin Network agency.
- Google has had criticism over issues such as aggressive tax avoidance, search neutrality, copyright, censorship of search results and content, and privacy.
- At that time Page, Brin and Schmidt agreed to work together at Google for 20 years, until the year 2024.
- Rap Caviar had 10.9 million followers by 2019, becoming one of Spotify’s Top 5 playlists.
- According to The Wall Street Journal, Google secretively began the project in 2018, with St. Louis-based healthcare company Ascension.
- In May 2022, Spotify began testing a feature that would allow select artists to promote their NFTs via their profiles.
On October 9, 2018, Google confirmed that it had appealed the fine to the General Court of the EU. Google reportedly paid Apple $22 billion in 2022 to maintain its position as the default search engine on Safari. In 2019, a hub for critics of Google dedicated to abstaining from using Google products coalesced in the Reddit online community /r/degoogle. This comes alongside other large fines against social media companies accused of hosting content critical of the Kremlin or supportive of Ukraine. Many complaints were filed against Israel’s videos, but Google maintained that the ads did not violate its content policies. According to Google employees, the Israeli military could use this technology to expand its surveillance of Palestinians living in the occupied territories.
In an effort to maintain the company’s unique culture, Google designated a Chief Culture Officer whose purpose was to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on. As a motivation technique, Google uses a policy known as Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them. Employees are split into six hierarchies based on experience and can range “from entry-level data center workers at level one to managers and experienced engineers at level six”. As of September 30, 2020,update Alphabet Inc. had 132,121 employees, of which more than 100,000 worked for Google. Its first on April 1, 2000, was Google MentalPlex which allegedly featured the use of mental power to search the web. From that point onward, Doodles have been organized and created by a team of employees termed “Doodlers”.
In response, Google threatened to close off access to its search engine in Australia. In January 2021, the Australian Government proposed legislation that would require Google and Facebook to pay media companies for the right to use their content. In 2021, the Alphabet Workers Union was founded, composed mostly of Google employees. Most employees were also working from home due to the COVID-19 pandemic and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home Such measures included slowing down hiring for the remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel.
Financial services
The post stated that all free members would be limited to ten hours of music streaming per month, and in addition, individual tracks were limited to five plays. In April 2011, Spotify announced via a blog post that they would drastically cut the amount of music that free members could access, effective 1 May 2011. Spotify has experimented with different limitations to users’ listening on the Free service tier. Instead, a 30% commission is applied to recording royalties generated from all streams of selected songs in Discovery Mode contexts—Spotify Radio and Autoplay.
User growth continued, reaching 20 million total active users, including five million paying customers globally and one million paying customers in the United States, in December 2012. A month later, Spotify announced that “Lean On” by Major Lazer and DJ Snake featuring MØ was its most-streamed song of all time with over 525 million streams worldwide. In February 2017, Spotify announced the expansion of its United States operations in Lower Manhattan, New York City, at 4 World Trade Center, adding approximately 1,000 new jobs and retaining 832 existing positions.
- The company was, according to TechCrunch, planning to launch on the stock market in 2017, but in 2017 it was seen as planning on doing the IPO in 2018 to “build up a better balance sheet and work on shifting its business model to improve its margins”.
- In November 2006, Google opened offices on Carnegie Mellon’s campus in Pittsburgh, focusing on shopping-related advertisement coding and smartphone applications and programs.
- New reports in April confirmed that Spotify and Universal Music Group had reached an agreement to allow artists part of Universal to limit their new album releases to the Premium service tier for a maximum of two weeks.
- One year later, in 31 cities worldwide, 27,500 musicians joined UMAW’s campaign #JusticeAtSpotify to demand a compensation of one cent per audio stream.
- In September 2025, Spotify began removing restrictions preventing free users from listening to specific tracks.
Spotify users can also ‘jam’ sessions where users can create and contribute live music playing sessions with their Spotify friends. Spotify also has a ‘blend’ feature in which two users’ music preferences are mixed in a shared playlist. In April 2014, Spotify moved away from the peer-to-peer (P2P) system they had used to distribute music to users. Spotify’s terms and conditions do not permit users to reverse-engineer the application. Ek stated that “We’re giving people the best free music experience in the history of the smartphone.” This limitation does not apply to Android and iOS tablets, or computers.
Additionally, Apple stated that they have attempted to work with Spotify to integrate the felice bet service better with Apple’s products, such as Siri and Apple Watch. Two days later, Apple responded, stating that the claim was misleading rhetoric and that Spotify wanted benefits of a free app without being a free app. In a further escalation of the dispute with Apple, on 13 March 2019, Spotify filed an antitrust complaint with the European Commission over unfair app store practices. Spotify released the first version of its Apple Watch app in November 2018, allowing playback control of the iPhone via the watch. Furthermore, he stated that “There is nothing in Apple’s conduct that ‘amounts to a violation of applicable antitrust laws.’ Far from it. … I would be happy to facilitate an expeditious review and approval of your app as soon as you provide us with something that is compliant with the App Store’s rules”.
The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. In 2012, the company ranked 2nd in campaign donations of technology and Internet sections. Google’s Internet business was responsible for $10.8 billion of this total, with an increase in the number of users’ clicks on advertisements.
However, after talking it out and renewing the contracts between the two, Spotify later announced that they had reached an agreement with Kakao Entertainment, allowing their content to be available once again on the platform across the globe. On 1 March 2021, Spotify confirmed that its platform would no longer have access to music from artists represented by Kakao Entertainment. It also said that Apple believed Spotify users on the app store were Apple’s customers and not Spotify’s. In March 2023, Spotify announced a partnership with Patreon, which Spotify claimed would “enable creators to expand their creative business through direct payments from fans, and allow fans to listen to their Patreon content on Spotify”. In May 2022, Spotify announced a partnership with the online game platform and game creation system Roblox, the partnership saw Spotify as the first streaming brand to have a presence within the game with the launch of “Spotify Island”.